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Description
Natural Australian Whey Protein Concentrate (WPC)
Pure Product Australia WPC is a premium, great-tasting protein made from the milk of Australian grass-fed cows. If you're serious about training, recovery and hitting your daily protein target, this whey protein concentrate delivers clean, high-quality nutrition in every scoop.
Sourced locally and minimally processed, our WPC retains the natural nutrients found in quality dairy while delivering a generous dose of protein per serve to help support muscle growth, repair and recovery after intense training. Its smooth, natural flavour mixes easily into water or milk with no gritty texture or clumping.
No fillers, no junk, just pure performance. This is single-source whey with no unnecessary additives, artificial nasties or cheap protein blends, so you know exactly what you're fuelling your body with. It's ideal post-workout, between meals or any time you need a convenient, high-protein boost.
Why choose Pure Product Australia whey protein concentrate? Every batch is made from Aussie grass-fed dairy, lab-tested and packed in Australia for consistent quality you can rely on. It's built for athletes, gym-goers and anyone wanting genuinely clean protein.
Add it to your daily routine and fuel your performance and recovery with real, grass-fed protein, shipped fast right across Australia.
^The typical value is an average of representative samples taken from across the manufacturing season.
Ingredients
Grass-Fed Whey Protein Concentrate (Milk), Sunflower Lecithin (Trace).
Allergen Information
Contains Milk (from Whey Protein).
Processed in a facility that handles eggs, nuts, gluten.
Suggested Use
To meet your daily protein needs, incorporate Pure Product Australia Whey Protein Concentrate into your daily routine, either as a supplement or in combination with protein-rich foods. For optimal results, evenly distribute your daily protein intake across several smaller meals throughout the day.
Shaker Cup
Simply pour 200–300ml of cold milk or water into your shaker cup, then add one serving of Whey Protein Concentrate. Cover and shake vigorously for 25–30 seconds.
Spoon Stirred
Place one serving of Whey Protein Concentrate into a glass filled with 200–300ml of cold milk or water. Stir with a spoon until the powder is completely dissolved, about 30 seconds. Adjust the sweetness and body of your shake by varying the amount of liquid used. For a milder taste, use 300–350ml.
Blender
In a blender, combine one serving of Whey Protein Concentrate with 200–300ml of water or your favourite beverage. Add 1–2 ice cubes and blend for an additional 30 seconds for a bolder flavor with added body and sweetness.
Mix It Up
Get creative by adding fresh or frozen fruits, peanut butter, flaxseed oil, or coconut to your shake for a more delicious and personalised flavor.
Stack Your Shake
Elevate your post-workout routine by incorporating Whey Protein Concentrate with other supplements like creatine, glutamine, BCAAs, and concentrated carbohydrate powders for an enhanced performance and recovery.
Disclaimer
For healthy adults, Pure Product Australia Whey Protein Concentrate is not intended to serve as the sole source of nutrition. It should be consumed in conjunction with a well-balanced diet and as part of an appropriate physical training or exercise program to optimize its benefits.
Storage Information
Store in a cool, dry place. Seal tightly. Avoid direct sunlight.
Manufactured in Australia
This product contains ingredients of domestic and international origin.
Manufactured by Pure-Product Australia 24–26 Burrows Rd, St Peters, NSW 2044, Australia
Consume enough protein to meet your daily protein requirements through a combination of high protein foods and protein supplements. For the best results, consume your daily protein intake over several small meals spread evenly throughout the day.
DIRECTIONS:
Shaker cup: Just pour in 200 - 300ml of cold milk or water and then add one rounded scoop of WHEY PROTEIN to your shaker cup. Cover and shake for 25-30 seconds.
Spoon stirred: Add one rounded scoop of WHEY PROTEIN to a glass filled with 200 - 300ml of cold milk or water, then mix it up with a spoon. Stir for about 30 seconds or until powder is completely dissolved.
Adjust the taste of your WHEY PROTEIN by varying the amount of liquid that you use to prepare it. For a bolder flavour with slightly more body and sweetness, mix each scoop with 100- 150ml of cold water or milk. For a milder tasting, less sweet shake, use 300- 350ml of cold milk or water per scoop.
Blender: Add one rounded scoop of WHEY PROTEIN in a blender filled with 200- 300ml of water or your favourite beverage. Blend for 20- 30 seconds, then add 1-2 ice cubes and blend for an additional 30 seconds.
Mix up your shake: By adding fresh or frozen fruits, peanut butter, flaxseed oil, coconut and other ingredients, you can make an even more delicious shake.
Stack your shake: You can make WHEY PROTEIN an even better post-workout product by adding supplements like creatine, glutamine, BCAA, and concentrated carbohydrate powders.
FORMULATED SUPPLEMENTARY SPORTS FOOD:
For healthy adults, it is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise program.
Lab Testing Results
At Pure Product Australia, we take the purity of our products very seriously.
To keep our range consistently high quality, we send a cross-section of our products off for independent testing at ALS Laboratories, a global testing group with labs based right here in Australia. ALS is independently verified and NATA/TGA accredited, and its Australian labs are trusted by food producers, safety regulators and pharmaceutical manufacturers for exactly this kind of quality and safety testing.
ALS isn't just a supplements lab, either. Globally, it partners with companies like NUVISAN on pharmaceutical drug development and quality control, work that demands a much higher level of scientific scrutiny than most industries ever see. When a lab is trusted to support medicine development, you can be confident it's more than capable of accurately verifying what's actually inside a tub of protein.
Every test result we get back is a genuine, independently verified check of our products, not something we've cherry-picked or spun for marketing. It's how we make sure what's on our label matches what's actually in the bag, batch after batch.
This product is supplied in resealable 1kg bags. If you order 5KG you will receive 5 bags of 1kg each.
How to measure this product without using a scoop
Standard Serving Size: Approx. 30g per serve.
Measuring:
Tablespoon Method: About 1 tablespoon of whey protein is roughly 7.5 grams, so you may need about 4 tablespoons (2 heaping tablespoon) for a full serving.
Digital Scale: For best accuracy, use a digital kitchen scale to measure exactly 30g.
How many serves of WPC should I have each day?
It depends on your weight, goal, and activity level. Most active people aim for 2g of protein per kg of body weight daily. For someone 80kg, that's 160g - two WPC shakes give you around 48g, with the rest coming from whole foods.
Is this product lactose-free?
No, it is not. Although WPC is a low lactose protein, its lactose levels are higher than in WPI. If you are looking for a low-lactose protein, then you should go with WPI. Whey Protein Isolate (WPI) contains very low levels of lactose, that's why most people who are lactose intolerant are able to safely consume it without any negative side effects. However, we recommend to always consulting with a medical practitioner before taking it.
What is WPC made from?
Our WPC is made from premium New Zealand grass-fed whey protein concentrate, known for its high quality.
What is the difference between WPI and WPC?
WPI contains 90% of protein while WPC has 80%
WPC does work out to be a more cost-effective option when compared dollar per protein gram.
What is this whey protein concentrate?
It is a clean, unflavoured whey protein concentrate made from grass-fed Australian whey, ultra-filtered at low temperature to preserve the natural protein profile.
How much protein is in each serve?
Each serve provides around 24 g of protein - see the nutrition panel for exact figures.
Is it flavoured?
No - this is a natural, unflavoured concentrate with no added flavours or colours, so you can mix it into anything or add your own flavour.
How do I use it?
Mix one scoop with around 250 ml of water or milk, or blend it into smoothies, oats or baking.
Is it made in Australia?
Yes - it is made from grass-fed Australian whey and packed in Australia.
Is this product tested for quality?
All our proteins are regularly tested by a third party laboratory to ensure the highest quality and purity of the product. To see the latest results, send us a message
Great product. Mixes well. No unnecessary ingredients. Tastes good with soy milk. Fast shipping
M
Mark
A great unflavoured whey protein
Very happy with the product, I've always liked the unflavoured Protein powder because it is so versatile and this certainly does the job, you can have post exercise or with breakfast, it just works.
N
N Heywood
Great grass fed unflavoured whey
I like this unflavoured grass fed whey as an easy way to top up the protein in my breakfast bowl or overnight oats. I bought a bag of vanilla flavoured Pure Product whey by accident (and like that it's at least sweetened with stevia rather than more artificial sweeteners) but find the flavour too sweet and strong on it's own so I have mixed it in with the unflavoured whey.
E
Ella-Rose Wood
Amazing
Absolutely love both products i ordered. Protein powder & electrolytes. Both have great flavour and not full of sugar!
A
Anonymous
Consistently clean taste
Got the unflavoured and it dissolves easily in liquid and has a clean taste. Great source of protein to add to your choice of format
C
Catherine Panes
Tastes great
My first shot at a protein powder and I am very pleased. Tastes great and I really enjoy drinking it. Using it to increase my protein uptake.
J
Jane Holloway
Happy!
I am happy with this whey protein- especially because it is made with grass-fed milk. It blends well with cacao and berry powder. I find the steviol taste a little strong but will continue to order this from Pure Product because I believe it is superior to other whey powders available. Love the purple packaging!
L
Leif Robinson
Always good whey protein it's consistent taste
Always good whey protein it's consistent taste great you can't go wrong....
A
Anonymous
Great quality protein powder
I love this protein powder! It’s great value, tastes good and blends really well! I also love that this is an Australian company 🙌🏼
Excellent protein. I’ve been using this protein since 2019. Best chocolate protein I’ve ever tasted. Cost has increased but I guess that’s to be expected.
Wasn't sure if I would notice any benefits but my hair and skin have definitely improved. I had tried several other brands of collagen and protein powder with no effect.
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