About Us

Most protein supplements are overpriced and are filled with unnatural additives. You can see this for yourself when reading ingredient labels. A majority of products include unnatural numbers, binders, fillers and thickening agents, which all reduce the purity of the protein in order to enhance the taste.  

Two Bondi-based brothers, with a passion for working out and living healthy, saw this reality and refused to accept it. They found that all the protein supplements on the market were either expensive or compromised quality for affordability. That is when they set out to create an all-natural “pure” whey protein product. And that is how EST GROUP PTY LTD began in 2008 with an internet-based company called Pure Product Australia.


We offer a wide range of high-quality professional athletic supplement products that support your health and well-being at a reasonable price. We use only ingredients that work without pushing any gimmicks. This is why our protein is just that... protein.


Our team include food technologists are supervising the whole manufacturing stage from development to production. We search for raw materials and examine their suitability for product requirements. Perform tests to verify and examine the quality of raw materials and their compliance with regulatory requirements.
At the end of the process, we perform quality control on the finished product and make sure that it is to the customer's satisfaction, meets all quality standards and is ready in all respects to go into marketing.
We pride ourselves on providing the best quality products. All our proteins are regularly tested by a third-party laboratory, to ensure the highest quality and purity of the product. We also work meticulously to ensure that all ingredients in our products are free from GMO, artificial colours, flavours, sweeteners, preservatives, fillers, gums, thickeners or any added sugars.

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